The concept of brand awareness has changed a lot in the past 10 years. Who knows your brand, what do they think, are they loyal and who are they? For many marketers, this is a valuable stuff. Before the advent of online marketing, marketers has to depend on the market research to measure their brand awareness.Now there are tools that can give you fair idea of your brand presence in the online space. Some of the tools, I"ll try to mentioned it:-
1. Topsy
http://topsy.com/
This website will give u information on the tweets and social media mention of your brand. These raw counts (I’d recommend last 7 days and last 30 days, collected weekly and monthly) are excellent indicators of the online buzz your brand receives. If you do indeed collect these counts regularly, you’ll be able to begin drawing simple correlations with which your marketing activities are driving the most buzz
2. Facebook Insights-- how many people is my brand reaching on Facebook?
Facebook Insights is a treasure trove of valuable data for marketers. It’s free, but it requires a Facebook Page for your brand. There are many metrics available in Facebook Insights, but it’s worth your time to become familiar with all of the data; be sure to check out the valuable demographic data, and consider setting up Insights for Your Domain
3.LinkedIn:- LinkedIn – how many people are interested in working with my company?
LinkedIn has valuable metrics accessible to your Company Page admins. Because LinkedIn is a business networking tool, you’ll be able to see how many people are investigating your company on the business network, likely because they a salesperson, interested in working for you, or god forbid, trying to recruit away your team! Being the interest of salespeople, potential employees, and recruiters can be a good thing—it means people want to work with your company.
4. Google Trends
Google trends is an excellent tool in comparing your social media presence in relation to your nearest competitor.Using this tool, by stringing words together separated by commas, you can measure the online buzz of two things.
http://www.google.com/trends/
5.Webbed-o-meter
http://www.webbedmarketing.com/webbedometer.html
It’s worth noting that Bill Balderaz invented a cool tool of his own for measuring online buzz. The Webbed-O-Meter, which specifically measures the buzz around a specific site. Check it out – just plug in your site’s URL and based on a series of metrics, it will spit back out a number between 0 and 100 which is your site’s online buzz rating. It’s fun to track this over time and see how you can move the needle through good PR and online marketing campaigns.
I'll keep posting some other ROI tools for social media :)
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