Key Stats(2017-2018)
|
Hotstar
|
Flipkart
|
Total User base
|
150+M
|
100-150M
|
Monthly Active Users
|
75-100M
|
50-60M
|
Advertising Revenue
|
INR 168 Cr
|
INR 600 Cr
|
Flipkart has joined hands with Hotstar to enhance mutual advertising capabilities.
The new platform, Shopper Audience Network, developed by Flipkart, in partnership with Hotstar, will allow advertisers to target consumers through personalized video ads on Hotstar and encourage consumers to complete the purchase on Flipkart. The
platform is estimated to have a reach of 150 million users across hundreds of categories
Flipkart has access to shopper data that includes their location, gender, buying propensity, category affinity, etc.
In addition, it segregates its audience via defined personas such as gadget freaks, travelers, shoppers, etc, which in turn expects to make this platform to be highly optimized and measurable for advertisers
Shopper Audience Network → Flipkart Insights on user data( Purchase Journey) + Hotstar Content+ Hotstar Video Ad Ecosystem = Personalised/Relevant/Interest-based Targeting.
The details on commercial and operational aspects of the partnership are not available
Key People
- Prakash Sikaria- Senior Director Monetization at Flipkart
- Prabh Simran Singh- EVP at Hotstar
8 comments:
Nice reading, I love your content. This is really a fantastic and informative post. Keep it up and if you are looking for Hotstar offers then visit Subscription Dealss
If you are looking to watch cricket or premium movies, web series, and Hindi Tv serials, then Hotstar Promo Code is best for you.
Currently, there is no free trial for ESPN Plus, but ESPN Plus is still high selling due to affordable prices. The ESPN Plus cost $6.99 per month or $69.99 per year is not much if you count the contents of ESPN+. ESPN Plus free trial was offered in the past but ended in 2020, but an affordable monthly rate allows you to check out the service and see if its content catalog is the one for you.
Best way to watch IPL and Cricket on ESPN Plus Hotstar, where you can watch the entire Indian Premier League, Schedule, Live Cricket Score, Ball-by-Ball Commentary, and full Results. Use the ESPN+ App (Android, iOS) for the best streaming experience.
A monthly ESPN Plus subscription to costs $6.99. However, an annual subscription to ESPN Plus costs $69.99, which works out to less than $6 per month. An annual ESPN Plus subscription can save you about 16% per year.
Wondering how to watch SonyLIV in USA, Then you have landed at the right place. SonyLiv is a Live OTT streaming service and India’s fifth-largest pay-television broadcaster that provides entertainment for all your entertainment needs covered.
Best way to watch IPL and Cricket on ESPN Plus Hotstar, where you can watch the entire Indian Premier League, Schedule, Live Cricket Score, Ball-by-Ball Commentary, and full Results. Use the ESPN+ App (Android, iOS) for the best streaming experience.
A monthly ESPN Plus Offer to costs $6.99. However, an annual subscription to ESPN Plus costs $69.99, which works out to less than $6 per month. An annual ESPN Plus subscription can save you about 16% per year.
Disney bundle & ESPN Plus Subscription offer . To watch IPL and Hotstar content on ESPN Plus or Disney bundle. Activate Disney bundle annual with 25% Discount now.
Disney bundle & ESPN Plus Subscription offer . To watch IPL and Hotstar content on ESPN Plus or Disney bundle. Activate Disney bundle annual with 25% Discount now.
Post a Comment